We are subjected to designs that are all around us.
What can you say about the images you encounter?
Some you like, some you dislike, some are OK
I like this, you like that.
But does the design achieve its objective?
• Does it get the message across?
• Is the design functional
• Can the design be produced
Tell us the message.What do you want to “say”.
What impression you want to convey to your customer.
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